Did you know through voice search, you can find out when
Scarlett Johansson’s first album was released from a query that
doesn’t include her name or the name of her album? (Side note: Did
you know Scarlett Johansson had an album?)
Google understands context matters, not only within a search but
between strings of them as well.
So, do keywords actually matter if you can leave out crucial bits and
still get what you want?
Of course!
This just forces us to step back and look at the bigger picture,
rather than examine each individual search in a vacuum.
Bottom line: Keywords aren’t dead. Typing as our only way to
search them is.
We Omit Important Keywords
For instance, it’s hard to know which keywords to keep an eye on
if a significant chunk of traffic is driven by those that had rarely, if
ever, been searched before.
But this goes back to the “(not provided)” argument.
Just because our tracking is imperfect doesn’t mean the
significance of keywords lessens in any way.
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO