WHY ARE KEYWORDS SO IMPORTANT TO SEO?
The importance of keywords in SEO is in part due to their impor-
tance outside of it.
Forget about keywords, rankings, traffic, or even your website for a
minute.
If you knew your customers’ true feelings, how would you operate
your business differently? How influential would those insights be to
your marketing strategy?
In his book, “Everybody Lies,” Seth Stephens-Davidowitz shares
his findings of what search behavior tells about human psychology.
Keywords matter to Google and SEO professionals for
several reasons, but here are two big ones.Keywords give us clues to who people are and what they
want, allowing us to better meet their needs.
Keywords can provide a “bullseye” towards which
marketers can aim their content.Keywords Are Clues
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO