Personas act as bullseyes.
They aren’t all we’re after but by aiming for them, we’re setting our-
selves up for success.
It’s not as if I only want to market to 54-year old women named Bet-
ty who have a 401(k) and are soon to be empty nesters.
But that level of granularity and focus helps ensure I’m attracting the
right group of people.
Conversely, if you have no focus and try to appeal to everyone, you
will likely come away empty-handed.
It’s a beautiful paradox, really – the exclusivity of your target audi-
ence often is directly related to the size of your actual audience, and
vice versa.
Keywords Are Like Personas
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO