Unbranded, or non-branded, terms are all other keywords you may
consider.
Unbranded terms often describe the customer problem or your
business offering.
Some businesses have non-distinct names that can make this delin-
eation more difficult.
For instance, is a search for “Kansas City Zoo” branded or unbrand-
ed when the name of the zoo is... Kansas City Zoo?
Branded terms generally bring in the highest converting traffic be-
cause the searcher already has a certain level of brand familiarity
and (often) affinity.
Examples:Branded: Houston Rockets
Unbranded: the unequivocal greatest basketball
organization of all timeWHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO