Also labeled “targeted” or “focus”, primary keywords are used to
describe your most important keywords.
These terms can be used in the context of your entire site or a sin-
gle page.
Secondary (also called “tertiary” or “supporting”) keywords include
all other keywords you are targeting and/or incorporating.
In some contexts, secondary terms are those you are loosely opti-
mizing for, but they’re just not considered a high priority.
In other scenarios, secondary keywords act as the semantic or
long-tail support to help you get the most out of your primary key-
word targeting.
Primary vs. Secondary Keywords
Examples for a subscription shaving kit product page:Primary: shaving kit subscription
Secondary: monthly, razors, free trial, customWHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO