SEO-for-Beginners

SEOs often recommend categorizing your keywords according to a
marketing funnel or customer journey.

This can help ensure you are targeting customers at each critical
point.

Some sets of categories have the brand in the center (e.g., aware-
ness, consideration, conversion, retention) while others are more
customer-centric (e.g., unaware, problem aware, solution aware,
brand aware).

Similarly, some simply determine the action-oriented mindset of the
consumer (e.g., navigational, informational, transactional).

Step, Stage, or Phase-Based Keywords

Examples:

Awareness: 30th birthday party ideas

Consideration: Las Vegas travel reviews

Conversion: flight and hotel packages to Las Vegas

Retention: Mandalay Bay loyalty program

WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO