Global vs. Local Keywords
Depending on its usage, a local keyword can mean one
of two things:The searcher is looking for something geographically
nearby: This can be very straightforward like “library near
me” or “2-bedroom rentals in Phoenix”, or it could be more
subtle like “restaurants” or “What time does Whataburger
close?”.
The searcher has a high probability of being in a certain
area: For instance, “Why did Oklahoma Joe’s change
their name?” could be considered a local term because
there’s a good chance the searcher is from Kansas or
Missouri. Why? Those are the only two states where this
exceptional barbecue establishment calls home. By the
way, it is now called Joe’s Kansas City BBQ if you ever
happen to be coming through town.Depending on its usage, a local keyword can mean one
of two things:Local: 2-bedroom rentals in Phoenix
Global: Is renters insurance worth it?WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO