Rarely does someone self-identify themselves in a search.
When’s the last time you started a search with “I’m an XX-year-old,
college-educated digital marketer looking for [rest of your search]”?
I’m going to go out on a limb and guess this has never happened.
However, the ‘who’ behind the searcher can often be found in the
implicit information of the query.
While almost no queries are exclusively searched by one group,
many heavily skew towards a single audience.
One of the best ways to find out who is searching for a term is Goo-
gle it and look at the results. Then ask yourself who the top results
seem to be talking to.
If Google’s job is to give a searcher what they want, then the target
audience for the top results of a query should be the same audience
who completed the query.
Audience Type Keywords
Examples:Patient: Is diabetes hereditary?
Doctor: T2DM treatment algorithmWHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO