Keywords vs. Carewords
When my wife and I were in the market for a one-time
house cleaning, our criteria were probably what you
would expect:What’s the cost for how much work?
Do they use natural products?
Did they get good reviews?
Are they flexible on timing?However, how the companies made us feel certainly played a key
role, even if it was mostly subconscious.
In this instance, content that made us reflect on all the time we were
going to save, how this would be one less thing we had to stress
about, even the smell of a fresh house when we walked in the door –
likely played a role in our final decision.
We search with our Neocortex but our reptilian and paleopallium
brains often make the decisions.
Sara Howard describes carewords using an example of buying a
car.
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO