Would you include “reliable warranty” in a search for a new vehicle?
Probably not.
Do you want to know the warranty is reliable once you’re on the
page? Absolutely.
In short, carewords are low-to-no-traffic-generating terms that in-
crease on-site engagement and conversions for existing traffic.
Examples:
Keywords: wet bar ideas for basement
Carewords: wine enthusiast, ample storage, simple,
hosting, durable, conversation piece, vintage, cozy
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO