Map keywords to content: Choose 1-4 primary keywords to
target on each page based on a careful balance between
keyword difficulty, relevance, and search volume (while con-
sidering organic click share). Once those are determined, find
semantically-related and long-tail modifying terms to help
support your primary keywords.
Do it all over again: Once your keyword strategy has been
implemented, Google has had time to react and you’ve been
able to collect enough data, rinse and repeat. They don’t call it
search engine optimization for nothing.
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO
