Meta description tags: Unlike title tags, meta
descriptions do not influence rankings in Google.
However, including them can increase CTR.
Most visible content: Google’s job is to understand
content the way we do. An H1 tag at the top of the page
gets far more eyeballs than boilerplate content at the
bottom. Whether it’s a heading tag, early body copy or a
bolded phrase, the most visible content is generally the
most influential for SEO.
Internal links and surrounding content: Incorporating
keywords into the anchor text of links pointing to your
page helps show Google what your page is about.
Similarly, content nearby anchor text pointing to your
page also matters to Google and, to a lesser degree, is
used to describe the destination page.
Image and video file names: Instead of letting your
phone give your image or video a default name that
usually contains something random and nonsensical, give
it a descriptive name using a relevant keyword.
Image alt attributes: Alt tags not only make your site
more inclusive for your visually impaired audience, they
give Google a better idea of your picture. Incorporate
keywords when appropriate.
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO