Where to Add Keywords on a Webpage
Don’t overdo it: Over-optimization (or “keyword
stuffing”) is a real thing. It can turn away your customers
and send you to Google’s dog (or Panda) house. Each
one of the areas above has been automated, exploited,
and tarnished. Ask yourself if it helps or hurts user
experience. Make your decision based on that answer.Ignore the meta keywords tag: The meta keywords tag
gets little, if any, attention from the main search engines.
Don’t waste your time here.Don’t optimize each page in a vacuum: Unless you
have a one-page site, you need to look at your keyword
targeting by taking all pages into context. This will guard
against any gaps or keyword cannibalization that can
happen when you work on each page in a silo.Test everything: If you have the opportunity to work on
sites with a massive number of pages, you have a perfect
opportunity to set up some worthwhile tests to polish
your techniques.WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO