WHEN WON’T KEYWORDS MATTER?
How do we know keywords will always matter?
In reality, there’s no way to know, but many of the root arguments
shared in this guide have been the same for over a decade, and they
show no signs of pivoting.
With that said, I do think I can tell you the next time “keywords are
dead” will ferociously bounce around the SEO echo chambers.
Larry Page didn’t just want Google to be at the level of a human,
he wanted it to be superhuman.
The introduction of Google Discover (formerly Google Now and
Google Feed) has given us a glimpse of what is to come: Google
searching for what we want without us having to ask.
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO