If you want organic search
visibility, rankings, and traffic,
you have to commit yourself
to the grind of consistently
creating optimized content.
Content and SEO.
At their best, they form a bond that can catapult any website
to the top of search engine rankings.
But that’s only when they’re at their best. Because, when
they’re at their worst, they can cause Google penalties that
are near impossible to recover from.
The purpose of this chapter is simple; to provide you with
an understanding of why content is important for SEO and
show you what you can do to make sure they work together in
harmony.
As we dive in, we’ll gain a better understanding of what
content means, what its SEO value is, and how to go about
creating optimized content that lands you on the search
engine radar.
Let’s get started.