While Cohen’s description is right on point, it’s important to
understand that content found online isn’t always high quality and
useful.
There’s a lot of bad content out there that doesn’t come close to
providing any type of relevancy or usefulness to the reader.
In a more simplified but similar definition, Social Triggers founder
Derek Halpern says:
“Content comes in any form (audio, text, video), and it informs,
entertains, enlightens, or teaches the people who consume it.”
Once again, Halpern is describing content that is, at the very least,
relevant and useful to its intended audience.
If we avoid a description of “quality” content, we can take a more
direct approach by looking at the dozens of different types of digital
content.
At this point, you should have a pretty good idea of what content is
while also understanding some of the different formats where it can
be presented.
But what exactly is its value to SEO, and why is it so important that
the two work together?
WHY CONTENT IS IMPORTANT FOR SEO