That mission remains the same today. The way in which they
organize that information, however, has changed quite a bit over the
years.
Google’s algorithms are constantly evolving in an effort to deliver, as
they say, “...useful and relevant results in a fraction of a second.”
The “useful and relevant results” that Google is attempting to deliver
are the pieces of content that are available throughout the web.
These pieces of content are ranked by their order of usefulness and
relevancy to the user performing the search.
And that means, in order for your content to have any SEO value at
all, it needs to be beneficial to searchers.
How do you make sure it’s beneficial? Google helps us with that
answer too.
Their recommendation is that, as you begin creating content, make
sure it’s:
WHY CONTENT IS IMPORTANT FOR SEO