THE IMPORTANCE OF OPTIMIZING CONTENT
The reason optimized content is important is simple... you won’t rank
in search engines without it.
But, as we’ve already touched on briefly, it’s important to understand
that there are multiple factors at play here.
On one side, you have content creation.
Optimizing content during creation is done by ensuring that your
content is audience-centric and follows the recommendations laid
out in the previous section.
But what does audience-centric mean, and how does it differ from
other types of content?
WHY CONTENT IS IMPORTANT FOR SEO