While we’ve already identified that your main goal should be to
create audience-centric content, keyword research is necessary
to ensure that the resulting content can be found through search
engines.
Here are a couple of my favorites:A few things to keep
in mind when choosing your keywords and topic:Focus on Long-Tail Keywords
Avoid Highly Competitive Keywords With Massive Search
Numbers
Use a Proven Keyword Research Tool
Match Your Topic to Your Keyword- Perform Keyword Research & Determine Your Topic
WHY CONTENT IS IMPORTANT FOR SEO