As you’re creating your outline, be sure that you’re formatting your
core content so that it’s broken down into small chunks.
Online readers have incredibly short attention spans. And they’re
not going to stick around if your article is just one ginormous
paragraph.
It’s best to stick with paragraphs that are 1-2 sentences in length,
although it’s all right if they stretch to 3-4 shorter sentences.
You’ll also want to be sure that you’re inserting sub-headers and/or
visuals every 150-300 words to break up the content even further.
As you can see from the graph below, website engagement
impacts organic rankings.
- Develop Your Outline & Format for Optimal
Readability
WHY CONTENT IS IMPORTANT FOR SEO