If you read the local SEO guide, you’ll notice that Harnish includes
several links to external sites.
Since Google has made it clear that credibility is an important SEO
factor, linking to relevant, trustworthy, and authoritative sites can
help ensure that search engines see your content as credible.
Be sure, however, that the words you’re using for the link are
actually relevant to the site the user will be sent to.
For example, take a look at this sentence:
“You need to understand how to create a compelling headline for
your content.”
If you were to link to a resource showing the reader how to create
compelling headlines, you’d want to link the bolded portion shown
below:
“You need to understand how to create a compelling headline for
your content.”
In most cases, it’s recommended that you keep your links to six
words or fewer.
- Include Backlinks Throughout Your Content
WHY CONTENT IS IMPORTANT FOR SEO