Your URL structure is another component of SEO that has an
indirect impact on rankings, as it can be a factor that determines
whether a user clicks on your content.
Readability is most important here, as it ensures that search users
aren’t scared off by long and mysterious URLs.
The image below provides a great example of how URL readability
can affect the way a user sees results.
- How to Optimize Your URL
WHY CONTENT IS IMPORTANT FOR SEO