Before we get into the meat of
this chapter, I want to make one
thing perfectly clear: When it
comes to SEO, every page is a
landing page.
And when I say “every page,” I mean every single page that is
crawlable and indexable by the search engines.
So if you don’t want search engines indexing a page, be sure
to block them from it. Everything else – and I mean everything
- needs to be treated as a landing page.
So what then makes a good landing page? There are a lot of
answers to that question that has to do with design, usability,
conversions, etc.
Let me give you some quick hits that cover it all without
getting outside of my scope here.