Many SEO pros make the mistake of trying to optimize home pages
for the business’s primary product or service. This strategy can be
just fine if you’re a singular product or service company.
But the moment you offer something outside of the one product/
category scope, the optimization of the home page becomes
irrelevant.
The better and more sustainable strategy for optimizing a home
page is to focus on the company brand name.
In that sense, that makes optimizing the home page easy because
when you type in the name of the company, the home page of that
business should be more relevant than any page on a competitor’s
website.
But rankings are not the only reason to optimize this page.
In fact, I would argue that optimizing the home page for click-
throughs and engagement are far more important than anything
else.
9 ESSENTIAL TYPES OF WEBPAGES EVERY SEO PRO NEEDS TO KNOW