Getting rankings only presents the opportunity to get
the clicks.What do searchers see in the search results?
Does it compel searchers to click into the site?
Once visitors have clicked, is the messaging they see on
point, giving them a reason to dig further into the site?Part of your job is to see how any page on the site performs. If the
home page isn’t doing a good job of keeping visitors on site, then
more work is needed.
9 ESSENTIAL TYPES OF WEBPAGES EVERY SEO PRO NEEDS TO KNOW