- ABOUT US PAGE
Studies have proven that visitors who have seen a site’s About Us
page are more likely to convert than those that don’t. This statistic
can prove either a symptom or a result.
This statistic can prove either a symptom or a result.Symptom: Visitors who are close to converting check out
a site’s About Us before they commit.
Result: Visitors who visit an About Us page are heavily
influenced by the content and become more likely to
convert if the page satisfies what they wanted to learn.Which is it? My theory is that it’s both.
But either way, the page is an important part of the conversion
process. And that means that the About Us page is an important
page to drive traffic to.
Like any good landing page, your About Us page must fulfill its role
in the conversion process.
The About Us page may seem like an odd one to try to optimize, but
in reality, there are a lot of keywords that are tailor-made for these
pages.
9 ESSENTIAL TYPES OF WEBPAGES EVERY SEO PRO NEEDS TO KNOW