- BLOG POSTS
Every site has a limit to the number of pages that can be added
before it gets overly cluttered and begins to interfere with the
conversion process.
But there is almost no limit to the number of relevant topics you can
optimize pages for. This is where blog posts come into play.
Any topic that you can’t explore – or can’t explore as in-depth – on
your main site can be explored in great detail in a blog post. Or a
series of blog posts.
Every blog post can be targeted for a specific searcher’s need and
be used to drive relevant traffic to your site.
But getting visitors to your site isn’t enough.
Make sure your blog posts contain calls to action back into your
site.
That’s not permission to relentlessly promote your products and
services with each post, but that doesn’t mean you can’t provide
some gentle encouragement to direct readers to get more
information.
9 ESSENTIAL TYPES OF WEBPAGES EVERY SEO PRO NEEDS TO KNOW