Many times the start of a myth is Google itself.
Unfortunately, a slightly obscure or just not straightforward piece of
advice from a Google representative gets misunderstood and run
away with.
Before we know it, a new optimization service is being sold off the
back of a flippant comment a Googler made in jest.
SEO myths can be based in fact, or perhaps these are more
accurately SEO legends?
In the case of Google-born myths, it tends to be that the fact
has been so distorted by the SEO industry’s interpretation of the
statement that it no longer resembles useful information.
Sometimes an SEO technique can be written off as myth by others
purely because they have not experienced success from carrying
out this activity for their own site.
It is important to remember that every website has its own industry,
set of competitors, the technology powering it, and other factors
that make it unique.
Blanket application of techniques to every website and expecting
them to have the same outcome is naive.
Google Being Misunderstood
When Can Something Appear to Be a Myth
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED