Sometimes SEO myths arise because of an inappropriate
connection between an activity that was carried out and a rise in
organic search performance.
If an SEO has seen a benefit from something they did, then it is
natural that they would advise others to try the same.
Unfortunately, we’re not always great at separating causation and
correlation.
Just because rankings or click-through rate increased around-about
the same time as you implemented a new tactic doesn’t mean it
caused the increase.
There could be other factors at play.
Soon an SEO myth arises from an overeager SEO wanting to share
what they incorrectly believe to be a golden ticket.
Causation & Correlation Being Confused
Someone may not have had success with a technique when they
have tried it in their highly competitive vertical.
It doesn’t mean it won’t help someone in a less competitive industry
have success.
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED