This is a common myth. It’s also quite quick to debunk.
The idea is that Google will favor websites in the organic search
results, which spend money with it through pay-per-click
advertising.
This is simply false.
Google’s algorithm for ranking organic search results is completely
separate from the one used to determine PPC ad placements.
Running a paid search advertising campaign through Google at the
same time as carrying out SEO might benefit your site for other
reasons, but it won’t directly benefit your ranking.
Verdict: SEO myth
- PPC Advertising Helps Rankings
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED