This is a common fear amongst business owners.
They study their Google Analytics reports.
They feel their average sitewide bounce rate is too high, or their
time on page is too low.
So they worry that Google will perceive their site to be low quality
because of that.
They fear they won’t rank well because of it.
The myth is that Google uses the data in your Google Analytics
account as part of its ranking algorithm.
It’s a myth that has been around for a long time.
Google’s Gary Illyes has again debunked this idea simply with, “We
don’t use anything from Google analytics [sic] in the “algo.”
- Google Uses Google Analytics Data in Rankings
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED