This myth is another case of “causation, not correlation.”
A high sitewide bounce rate might be indicative of a quality problem,
or it might not be.
Low time on page could mean your site isn’t engaging, or it could
mean your content is quickly digestible.
These metrics give you clues as to why you might not be ranking
well, they aren’t the cause of it.
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED