THE GOOGLE REVOLUTION
In 2000, Yahoo pulled off the worst strategic move in the history
of search and partnered with Google and let Google power their
organic results instead of Inktomi.
Beforehand Google was a little-known search engine. Hardly
known!
The end result: every Yahoo search result said “Powered by
Google” and they ended up introducing their largest competitor to
the world and Google became a household name.
Until this point, search engines mainly ranked sites based on the on-
page content, domain names, ability to get listed in aforementioned
directories, and basic site structure (breadcrumbing).
20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION