PageRank is a link analysis algorithm used by Google to measure
the importance of a webpage.
Google used to display a page’s PageRank score, a number up to
10, on its toolbar.
Google stopped updating the PageRank displayed in toolbars in
- In 2016 Google confirmed that the PageRank toolbar metric
was not going to be used going forward.
In the absence of PageRank, many other third-party authority
scores have been developed.
These scores are used by some SEOs to determine the “value” of a
page.
That calculation can never be an entirely accurate reflection of how
a search engine values a page, however.
- Google Cares About Domain Authority
Commonly known ones are:Moz’s Domain Authority and Page Authority scores.
Majestic’s Trust Flow and Citation Flow.
Ahrefs’ Domain Rating and URL Rating.HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED