You will have definitely heard it said before that longer content ranks
better.
More words on a page automatically make yours more rank-worthy
than your competitor’s.
This is “wisdom” that is often shared around SEO forums without
little evidence to substantiate it.
There are a lot of studies that have been released over the years
that state facts about the top-ranking webpages, such as “on
average pages in the top 10 positions in the SERPs have over 1,450
words on them.”
It would be quite easy for someone to take this information in
isolation and assume it means that pages need approximately
1,500 words to rank on Page 1. That isn’t what the study is saying,
however.
Unfortunately, this is an example of correlation, not necessarily
causation.
Just because the top-ranking pages in a particular study happened
to have more words on them than the pages ranking 11th and lower
does not make word count a ranking factor.
- Longer Content Is Better
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