Backlinks are important, that’s without much contention within the
SEO community. However, exactly how important is still debated.
Some SEOs will tell you that backlinks are one of the many tactics
that will influence rankings and not the most important one. Others
will tell you it’s the only real game-changer.
What we do know is that the effectiveness of links has changed
over time. Back in the wild pre-Jagger days, link-building consisted
of adding a link to your website wherever you could.
Forum comments spun articles, and irrelevant directories were all
good sources of links.
It was easy to build effective links.
It’s not so easy now. Google has continued to make changes to
its algorithms that reward higher quality, more relevant links, and
disregard or penalize “spammy” links.
However, the power of links to affect rankings is still great.
There will be some industries that are so immature in SEO that a
site can rank well without investing in link-building, purely through
the strength of their content and technical efficiency.
- It’s All About Backlinks
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