Cram your URLs full of keywords. It’ll help.
Unfortunately, it’s not quite as powerful as that.
John Mueller has said several times that keywords in a URL are a
very minor, lightweight ranking signal.
If you are looking to rewrite your URLs to include more keywords,
you are likely to do more damage than good.
The process of redirecting URLs en masse should be when
necessary as there is always a risk when restructuring a site.
For the sake of adding keywords to a URL? Not worth it.
Verdict: SEO myth
- Keywords in URLs Are Very Important
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED