It is something that is heard too often by SEOs. If you are migrating
a website, all you need to do is remember to redirect any URLs that
are changing.
If only this one was true.
In actuality, website migration is one of the most fraught and
complicated procedures in SEO.
A website changing its layout, CMS, domain, and/or content can all
be considered a website migration.
In each of those examples, there are several aspects that could
affect how the search engines perceive the quality and relevance of
the pages to their targeted keywords.
As a result of this, there are numerous checks and configurations
that need to occur if the site is going to maintain its rankings and
organic traffic.
Ensuring tracking hasn’t been lost. Maintaining the same content
targeting. Making sure the search engines’ bots can still access the
right pages.
- Website Migrations Are All About Redirects
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