It stands to reason that a larger brand will have resources that
smaller brands do not. As a result, more can be invested in SEO.
More exciting content pieces can be created, leading to a higher
volume of backlinks acquired. The brand name alone can lend more
credence to outreach attempts.
The real question is, does Google algorithmically or manually boost
big brands because of their fame?
This one is a bit contentious.
Some people say that Google favors big brands. Google says,
otherwise.
In 2009, Google released an algorithm update named “Vince.”
This update had a huge impact on how brands were treated in the
SERPs.
Brands that were well-known offline saw ranking increases for
broad competitive keywords.
It’s not necessarily time for smaller brands to throw in the towel.
The Vince update falls very much in-line with other Google moves
towards valuing authority and quality.
- Well-Known Websites Will Always Outrank
Unknown Websites
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