Big brands are often more authoritative on broad-level keywords
than smaller contenders.
However, small brands can still win.
Long-tail keyword targeting, niche product lines, and local presence
can all make smaller brands more relevant to a search result than
established brands.
Yes, the odds are stacked in favor of big brands, but it’s not
impossible to outrank them.
Verdict: Not entirely truth or myth
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED