It’s understandable that this myth is still prevalent.
There is still a lot of focus on keyword search volumes in the SEO
industry. Sometimes at the expense of considering user intent and
how the search engines understand it.
When a searcher is looking for something with “local intent,” i.e., a
place or service relevant to a physical location, the search engines
will take this into consideration when returning results.
With Google, you will likely see the Google Maps results as well as
the standard organic listings.
The Maps results are clearly centered around the location
searched. However, so are the standard organic listings when the
search query denotes local intent.
So why do “near me” searches confuse some?
- Your Page Needs to Include ‘Near Me’ to
Rank Well for Local SEO
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED