SEO-for-Beginners

A typical keyword research exercise might yield

something like the following:

pizza restaurant manhattan – 110 searches per month

pizza restaurants in manhattan – 110 searches per month

best pizza restaurant manhattan – 90 searches per month

best pizza restaurants in manhattan – 90 searches per

month

best pizza restaurant in manhattan – 90 searches per

month

pizza restaurants near me – 90,500 searches per month

With search volume like that, you would think “pizza restaurants
near me” would be the one to rank for, right?

It is likely, however, that people searching for “pizza restaurant
manhattan” are in the Manhattan area or planning to travel there for
pizza.

“pizza restaurant near me” has 90,500 searches across the USA.
The likelihood is that the vast majority of those searchers are not
looking for Manhattan pizzas.

Google knows this and, therefore, will use location detection and
serve pizza restaurant results relevant to the searcher’s location.

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