Therefore, the “near me” element of the search becomes less about
the keyword and more about the intent behind the keyword. Google
will just consider it to be the location the searcher is in.
So, do you need to include “near me” in your content to rank for
those “near me” searches?
No, you need to be relevant to the location the searcher is in.
Verdict: SEO myth
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED