currency to its linking. Much like domain authority is misused today.
Google’s organic results also got some company in the form of
AdWords ads starting in 2000.
These paid search ads began appearing above, below, and to the
right of Google’s natural (i.e., unpaid) results.
Meanwhile, a group of webmasters informally got together at a pub
in London to start sharing information about all things SEO in 2000.
This informal gathering eventually turned into Pubcon, a large
search conference series that still runs today.
Over the coming months and years, the SEO world got used to a
monthly Google Dance, or a period of time during which Google
updated its index, sometimes resulting in major ranking fluctuations.
Although Google’s Brin once famously said Google didn’t believe
in web spam, his opinion had probably changed by the time 2003
rolled around.
SEO got a lot harder following updates like Florida because it
became much more important than just repeating keywords x
amount of times.
20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION