It’s prevalent in SEO forums and Twitter threads. The common
complaint, “my competitor is ranking above me, but I have amazing
content, and theirs is terrible.”
The cry is one of indignation. After all, shouldn’t the search engines
be rewarding their site for their “amazing” content?
This is both a myth and, sometimes, a delusion.
The quality of content is a subjective consideration. If it is your own
content, it’s harder still to be objective.
Perhaps in Google’s eyes, your content isn’t better than your
competitors’ for the search terms you are looking to rank for.
Perhaps you don’t meet searcher intent as well as they do.
Maybe you have “over-optimized” your content and reduced its
quality.
In some instances, better content will equal better rankings. In
others, the technical performance of the site or its lack of local
relevance may cause it to rank lower.
Content is one factor within the ranking algorithms.
Verdict: SEO myth
- Better Content Equals Better Rankings
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED