This is a frustrating myth because it is one that seems to have
spread outside of the SEO industry.
Google loves frequent content. You should add new content or
tweak existing content every day for “freshness.”
Where did this idea come from?
Google had an algorithm update in 2011 that rewards fresher results
in the SERPs.
This is because, for some queries, the fresher the results, the better
likelihood of accuracy.
For instance, search for “royal baby” in the UK in 2013, and you
would be served news articles about Prince George. Search it again
in 2015, and you would see pages about Princess Charlotte.
In 2018, you would see reports about Prince Louis at the top of the
Google SERPs, and in 2019 it would be baby Archie.
If you were to search “royal baby” in 2019, shortly after the birth of
Archie, then seeing news articles on prince George would likely be
unhelpful.
- You Need to Blog Every Day
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED