The phrase “SEO optimized” copy is a common one in agency-land.
It’s used as a way to explain the process of creating copy that will
be relevant to frequently searched queries.
The trouble with this is that it suggests that once you have written
that copy, ensured it adequately answers searchers’ queries, you
can move on.
Unfortunately, over time how searchers look for content might
change. The keywords they use, the type of content they want
could alter.
The search engines, too may change what they feel is the most
relevant answer to the query. Perhaps the intent behind the keyword
is perceived differently.
The layout of the SERPs might alter, meaning videos are being
shown at the top of the search results where previously it was just
web page results.
If you look at a page only once and then don’t continue to update it
and evolve it with user needs, then you risk falling behind.
Verdict: SEO myth
- You Can Optimize Copy Once & Then It’s Done
HOW TO SPOT SEO MYTHS: 20 COMMON SEO MYTHS, DEBUNKED