Generally, top SEO expert lists:Are just a sneaky way for an unknown author to get
himself or herself on a list filled with experts and look like
a big-time SEO expert.
Are published by unknown SEO agencies or companies
purely for the purposes of attracting links and shares.
Include people who, while brilliant in other areas of
marketing (social media, content marketing, etc.), aren’t
really SEO experts.
Include people who no longer are really involved in SEO
(or never really were practitioners). For example, while
Matt Cutts, the former distinguished engineer who was
head of the webspam team at Google, might be great on
a list if it were still 2013 – it’s no longer 2013.
Include popular “experts” who share bad information that
give the industry a bad name. (We won’t name any names
here.)That’s why we began putting together this list of top authorities and
experts you should be following or listening to if you want to learn
about SEO today.
202 OF TODAY’S TOP SEO EXPERTS TO FOLLOW