UNIVERSAL SEARCH
We really began to see search starting to evolve in new and exciting
ways starting in 2007.
All of these updates were aimed at improving the search
experience for users.
Let’s start with Google’s Universal Search.
Until this point, the search results had consisted of 10 blue links.
Then Google began blending traditional organic search results with
other types of vertical results like news, video, and images.
This was easily the biggest change to Google search – and SEO –
since the Florida update.
20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION