- UNDERSTAND HOW SEARCH ENGINES WORK
It can feel like much of your fate rests in the hands of the search
engines.
And it does.
That’s why you need to know about crawlers.
These bots are making decisions about the quality and relevancy of
your content.
Several key factors drive those decisions.
Understanding search intent, relevance, content quality, links, and
usability will help you better grasp why the algorithms operate the
way that they do.
HOW TO BECOME AN SEO EXPERT